How to Manage a Social Media Campaign in 2025

Are you one of those businesses used to spend thousands to millions of dollars in marketing? Putting your products or services in the radar of your target market?

Good news for you, technology is changing marketing tactics. We don’t have to rely on print ads, TV, and radio anymore. The power of social media and the digital space is HERE. We can now start running campaigns without having to sacrifice most of our budget. Lucky for you, I’ll teach you all the elements you need to run a successful campaign.

Know your buyers

Before you do any planning, you have to identify your target market. To make it easier for you, answer the following questions:

· Who are my customers?

. Know the age, gender, location, race, religion, and income level.

· Where do they usually hang out?

. Which social media platforms do they spend most of their time in?

· What are their interests?

. What do they like or dislike?

· What are their goals, aspirations, problems, or fears?

With the outcome, you can create buyers personas which you can use later on.

Fix your brand

Start with creating an identity for your brand. Choose a tone of voice along with the traits you want to embody. For the visuals, pick your brand colors and use only two to three fonts. People will find it easier to familiarize themselves with your brand. Be consistent with your image and voice.

Create a strategy

The hardest but most important part is crafting a winning strategy. Now that you know who your customers are, it’s much easier to connect with them.

First, you have to figure out your goal—are you selling a product or a service? Do you want to establish your brand as a lead authority in your industry? Think about it!

Second, analyze what you can do to meet said goals? What tactics and tools should you use to see faster results? With that, point out your key performance indicators. You wouldn’t know how well your campaign went if you didn’t know which metrics to measure.

Give value

Provide value upfront. Never be stingy when it comes to sharing information. Potential customers appreciate more on the effort and value that you can help with. This might seem simple, but it’s something many entrepreneurs fail to practice.

There you go. I didn’t get to include all the details because it would be too long for a single post. Should you be more interested? Feel free to connect with me or send me a message. I’ll be more than happy to help you out with any of your social media marketing needs.

Marvie Alinsub

Social Media Marketing & SEO Specialist

" She believes that "Everyone deserves a quality time for family and business priorities. "

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Technology and How it affects your Business

Do you still remember saving your files in a diskette? How about playing your songs in a Walkman? It seems only like yesterday. Right? Technology has advanced so well that many of the things we used to know are now obsolete. In business, failing to keep up with the latest trends can be a downfall.

Take a look at Nokia, the leading cellphone brand during the early 2000s. “We didn’t do anything wrong, but somehow, we lost,” said their CEO. What they failed to accept is that they did something wrong. They didn’t keep up with technology, hence losing their authority and customers.

Nowadays, most of our daily activities rely on technology. It’s necessary for our businesses to go digital. But, learning how to adapt is essential too. A study made by Google this 2019, 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Source: https://www.hubspot.com/marketing-statistics) There’s a huge probability that even you, as a consumer, checks or buys whatever you need online. Yes! But, it isn't that easy. You have to create an exceptional marketing strategy.

It helps your brand stands out from the crowd.

The problem with the digital space is the competition. Building an online presence can lead to overshadow by others who are rocking the scene. So how can you stand out? Build an authority by creating engaging content!

First of all, you have to take care of your brand’s image. You want clients to feel that it’s safe to transact with you. Having a great website will help, along with the same handle and photo across all platforms. This creates a sense of consistency. It also encourages your audience to trust you more and remember your brand.

Then here comes the hard part. You have to be in the game. Posting various kinds of content to target your potential buyers is very important. Use high-quality photos, share informative content, capture their attention with videos. Change it up from time to time. The strategies differ from one platform to another. The bottom line here is you have to produce excellent content. Do not outright sell, provide value instead. It does not matter how well you set up your ads. If the copy isn’t good, then it won’t lead to sales.

Aside from ads, influencer marketing is also an effective way to reach your audience. You can do this by contacting people with enough followers. Ask them to plug your product or services in return of cash or free items.

There are many others that we can talk about. It’s best if we can come up with a winning strategy tailored to your business’ needs.

How is your brand's presence? Can we talk about it?

Marvie Alinsub

Social Media Marketing & SEO Specialist

" She believes that "Everyone deserves a quality time for family and business priorities. "

Send a Message