How to Manage a Social Media Campaign in 2025

Marvie Alinsub
Apr 30, 2020
2 min read

Updated: Apr 20

Are you one of those businesses used to spend thousands to millions of dollars in marketing? Putting your products or services in the radar of your target market?

Good news for you, technology is changing marketing tactics. We don’t have to rely on print ads, TV, and radio anymore. The power of social media and the digital space is HERE. We can now start running campaigns without having to sacrifice most of our budget. Lucky for you, I’ll teach you all the elements you need to run a successful campaign.

Know your buyers

Before you do any planning, you have to identify your target market. To make it easier for you, answer the following questions:

· Who are my customers?

. Know the age, gender, location, race, religion, and income level.

· Where do they usually hang out?

. Which social media platforms do they spend most of their time in?

· What are their interests?

. What do they like or dislike?

· What are their goals, aspirations, problems, or fears?

With the outcome, you can create buyers personas which you can use later on.

Fix your brand

Start with creating an identity for your brand. Choose a tone of voice along with the traits you want to embody. For the visuals, pick your brand colors and use only two to three fonts. People will find it easier to familiarize themselves with your brand. Be consistent with your image and voice.

Create a strategy

The hardest but most important part is crafting a winning strategy. Now that you know who your customers are, it’s much easier to connect with them.

First, you have to figure out your goal—are you selling a product or a service? Do you want to establish your brand as a lead authority in your industry? Think about it!

Second, analyze what you can do to meet said goals? What tactics and tools should you use to see faster results? With that, point out your key performance indicators. You wouldn’t know how well your campaign went if you didn’t know which metrics to measure.

Give value

Provide value upfront. Never be stingy when it comes to sharing information. Potential customers appreciate more on the effort and value that you can help with. This might seem simple, but it’s something many entrepreneurs fail to practice.

There you go. I didn’t get to include all the details because it would be too long for a single post. Should you be more interested? Feel free to connect with me or send me a message. I’ll be more than happy to help you out with any of your social media marketing needs.